Married to founder Lars Olson, Brooke Olson was instrumental in the creation of Alluvial Private Wealth as an independent firm. She has also been a tireless advocate for special needs families for more than 15 years. She co-founded the ITAALK Autism Foundation in 2010 and remains president of the charity today. ITAALK stands for Interactive Technology Assisting Autistic Little Kids, and the charity has granted hundreds of iPads and communication devices to individuals with autism.

Prioritizing the organization’s focus on education, Brooke has personally helped educate thousands of parents, teachers and professionals on best practices in the use of assistive technology for individuals with autism. In 2025, Brooke was named to Autism Parenting Magazine’s list, “25 Prominent Autism Researchers in the World.” Brooke also serves on the Board of Trustees for Marion Board of Developmental Disabilities and is a past-winner the Marion Forge small business plan competition on the non-profit plans for her business Ability Vending.

Brooke earned a Bachelor of Science in Organizational Management and has previously worked in the fields of business development and HR consulting. Brooke and Lars have three children – Lena, Amick and Thoren. Amick has autism and has inspired Brooke’s advocacy for individuals with developmental disabilities.